Statistics on Online Diamond Buying Trends

Buying diamonds is often considered extremely carefully, let alone buying online, which requires even more careful consideration. There are millions of people who support investing in diamonds, but there is also no shortage of those who oppose the future of the diamond industry because they believe it is an illusion.

General assessment of newcomers to diamond investment

For those who do not keep up much with market information when first starting to buy diamonds, the type of argument mentioned at the beginning of the article will put you in a difficult position when you have to decide for yourself whether buying diamonds online is a wise choice or not. If you are planning to invest in diamonds, your best approach is to rely on trends and statistics rather than personal arguments.

On paper, buying diamonds is very meaningful. Therefore, think very carefully about it; they have high value, seem to never lose demand, and last forever. Shipping is never a problem either because they are small and portable, so they are easier to store.

Diamond value tends to increase over time

Diamond value tends to increase over time

One of the benefits of buying diamonds is that their value is highly appreciated over time. Like all other precious metals, the value of diamonds has increased quite a lot over the past decade. According to  assessments, since the 2008 global financial crisis, the diamond industry has grown gradually and steadily from USD 64 billion in 2009 to USD 81 billion in 2014. But in the following years, due to an oversupply of polished diamonds, the market did not change until 2017, when it reached a peak of USD 82 billion. However, in recent years, the increase in the market value of the diamond industry has started to return.

Why is this a good time to invest in diamonds?

As the global market is changing, it is clear that traditional investment opportunities no longer deliver the expected returns. Market failures and low interest rates make investing in diamonds seem very promising. However, Jemmia Diamond advises you not to invest in diamonds when you have not yet assessed the risks that diamonds may bring.

With that in mind, many diamond researchers have studied the current trends of the diamond industry in depth to provide statistics to help you decide whether you should buy diamonds or not.

After a period of high volatility until 2017, the diamond industry is now developing, with rough diamond mining sectors expected to grow by 20% in the coming years.

With such promising figures, core profitability is expected to remain positive with a growth rate of 1% to 3%. This implies that if you buy diamonds, you can certainly expect prices to rise.

You should invest in diamonds from now on

Diamond buyers must also pay attention to the following 2 social factors:

• The growing influence of digital technology

According to  the annual report on the diamond industry by Bain & Co. and the Antwerp World Diamond Centre. The diamond industry will overcome challenges in 2021.

Retail diamond demand is likely to gain additional momentum in 2021. According to the report, major diamond jewelry retailers in the U.S. and China reported 13% and 11% growth in their online sales.

In a recent industry analysis, GIA said that online jewelry shopping increased during the holiday season while local retail stores reported a decline in shopper traffic.

MasterCard's survey also showed that online jewelry shopping increased by 9% compared to 2018. The short shopping period between Thanksgiving and Christmas had a major impact on retail sales.

It reduced traffic to local stores, resulting in increased online jewelry sales.

Although the online diamond industry is a small part of online business in general, reports estimate that 5% to 10% of diamond jewelry is sold online. Signet and Tiffany also reported increased online sales in 2019. Signet Group reported 11% growth in online sales.

The rapid growth of online sales channels and the development of lab-created diamonds have supported the natural diamond industry and may create an impact on diamond industry sales.

E-commerce or selling diamonds online can help sellers reach their target audience more effectively. E-commerce has the power to attract Millennials and Generation Z.

Due to the growing development of digital technology, diamond manufacturers, major players, and retailers can more effectively improve experiences for high-end customers.

Buying diamonds online is another digital trend that is becoming popular. One company that is among the most innovative diamond companies is  Diamond Hedge.

This is one of the best places on the internet for buyers to find certified diamonds.

The website allows you to sort diamonds based on shape, carat, cut, color, clarity, and price. On Diamond Hedge, you can compare natural, lab-created, and certified diamonds on one platform. You can also buy loose diamonds or engagement rings on Jemmia Diamond's website.

Affordable diamond rings – jemmia diamond

• Artificial diamonds are appearing more and more

Many people encourage investors to put money into lab-grown diamonds. After De Beers Group launched its lab-created diamond fashion jewelry line called ‘Lightbox Jewelry’ in 2018, it created a new turning point in the diamond industry.

For natural diamond producers and miners, this poses a threat because by 2030, demand for natural diamonds is expected to be limited to 5% to 10%.

Meanwhile, the lab-created diamond market is forecast to grow sales by 15% to 20% over the next five years.

According to experts

According to experts, diamond buyers have no reason to worry because the long-term outlook of the diamond industry is still moving in a positive direction. Expected demand for natural diamonds is projected to increase by up to 2% annually until 2030. Furthermore, the continued rise of the middle class in two major developing economies such as India and China forecasts a very promising premise for increasing diamond consumption to the highest level.

Jemmia Diamond – A reputable place to buy diamonds

JEMMIA DIAMOND is a diamond expert, a company authorized by the Gemological Institute of America GIA to import and distribute genuine GIA-certified diamonds. Therefore, diamonds purchased at Jemmia always have clear origin, guaranteed quality, global reputation, and worldwide value.
The most competitive Jemmia natural diamond price list on the market along with an attractive buyback – exchange policy, come to JEMMIA DIAMOND today. We believe that the team of experienced consulting experts will help customers choose a diamond they are satisfied with.

For any questions, please contact us:
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• Ho Chi Minh City: 72 Nguyen Cu Trinh, Pham Ngu Lao Ward, District 1
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Hotline:

• HCMC branch: 0838 353 333 (press 1)
• Hanoi branch: 0838 353 333 (press 2)