Jemmia Diamond: "A Bridge of Prosperity" Between the UAE and Vietnamese Businesses

The visit of H.E. Dr. Bader Abdulla Saeed Bin Saayed Almatrooshi – Ambassador Extraordinary and Plenipotentiary of the United Arab Emirates (UAE) to Jemmia Diamond marked a strategic transformation in the brand’s journey of international integration. The Ambassador’s presence at Jemmia headquarters was not only a recognition of the persistent efforts of a Vietnamese enterprise on the global stage, but also clearly affirmed Jemmia’s role as a “bridge to prosperity” between the UAE and the Vietnamese business community.

The visit carried special significance as he is one of the key figures in the process of realizing the Vietnam – UAE Comprehensive Economic Partnership Agreement (CEPA) – Vietnam’s first free trade agreement with an Arab country, officially taking effect from February 2026. CEPA is expected to create breakthroughs in tariffs, customs procedures, and market opening, helping businesses from both countries maximize cooperation potential in the new phase. In this context, bilateral trade turnover between Vietnam and the UAE surpassed USD 16.05 billion in 2025, making the UAE one of Vietnam’s important export markets in West Asia, while also opening a much wider gateway for Vietnamese goods to reach the Middle East and Africa.

A strategic handshake built on the foundation of "Peace of Mind"

The Ambassador’s choice of Jemmia as a destination for business dialogue is a strong endorsement of the brand’s credibility. This decision stems from the sustainable cooperative foundation between Jemmia and DMCC - one of the UAE’s largest free trade centers - through many seminars and trade promotion activities over the past period.

In addition, Jemmia is an enterprise supplying the Vietnamese market with diamonds of high standards, belonging to the quality group approaching the top 2% in the world, officially imported, with transparent origin and full legal documentation. This is an important basis for Jemmia to continue being selected in strategic connection and dialogue activities.

Trust cultivated from the “Peace of Mind” foundation – legal transparency, international standards, and sustainable cooperation

The “Friends of Jemmia” dialogue - a “bridge to prosperity” between the UAE and Vietnamese businesses

The mark of “Cultural Diplomacy” in a Heritage space

Throughout the dialogue, Vietnamese cultural identity was honored by Jemmia as a “silent ambassador,” contributing to deepening economic conversations. The traditional tea room space along with the flavor of “Quốc tộ chi hương” tea became a subtle catalyst, helping make the atmosphere of exchange more open and sincere.

The fusion of the rhythm of global trade and the depth of national culture is clear evidence of the “Heritage Radiance” philosophy that Jemmia pursues: doing business in a new era while always preserving and spreading the core values of Vietnamese tradition.

The spirit of international integration blending with the depth of Vietnamese culture in the Jemmia Tea Room space – complete evidence of the “Heritage Radiance” philosophy

This event also contributed to completing the way Jemmia defines “Prosperity Diamonds.” These are exquisitely selected diamonds belonging to the top 2% most beautiful in the world, with transparent origin, tariff-clean, and compliant with international legal standards, while also carrying sustainable value as they are not only assets, but also a connecting thread creating long-term prosperity for customers, businesses, and the community.

Through this event, Jemmia once again affirmed its positioning not only as a high-end diamond brand, but also as a strategic bridge connecting the flow of trade, culture, and sustainable values between Vietnam and the UAE. Jemmia aims toward a long-term goal: accompanying customers and the Vietnamese business community on the journey to conquer new standards of international integration.​