Jemmia Diamond, the Pioneering Organization Behind Vietnam’s Only Series of Rare Diamond Auctions
On the evening of January 23, 2024, Jemmia successfully continued to host the 3rd auction event for rare fancy girdle-inscription diamonds. This was not only a step forward in the world of high-end diamond jewelry in Vietnam but also opened up a new playground for the upper class.
From expert to leader in rare diamond auction events in Vietnam.
Jemmia organizes this series of auction events with the desire to contribute part of its profits to donate to the Tu To charity fund, spreading happiness and bringing a warm Tet to disadvantaged people in the highlands. Through this, Jemmia also makes an important contribution to enhancing the experience and knowledge of rare girdle-inscription diamonds in Vietnam.
Jemmia is confident to be a reputable diamond jewelry business, home to high-standard GIA diamonds officially imported with a strict quality inspection process. Each diamond has a unique girdle inscription, so finding a beautiful girdle-inscription diamond that carries lucky feng shui and prosperity value for its owner is truly a journey and the effort of the Jemmia team. The search can take up to several years, selecting from hundreds of thousands of diamonds around the world to find one that fully meets the criteria of both a beautiful girdle inscription and high-quality diamond specifications to bring to the auction event.

The 3rd rare and beautiful girdle-inscription diamond auction event with the limited Sen Phú Quý Collection
The journey of auctioning beautiful, rare girdle-inscription diamonds has gone through 3 consecutive times. The 3rd auction event attracted hundreds of attendees, especially diamond enthusiasts, investors, and kind-hearted philanthropists.
This not only opens the door for similar events in the future, but also helps bring top-tier diamond jewelry closer to collection enthusiasts.
Success comes from top-tier auction items
Each auction item from Jemmia Diamond experts is always highly appreciated for its aesthetics, rarity value, and exceptional feng shui significance – things that only those who truly understand can fully appreciate.
The limited Sen Phú Quý diamond jewelry collection was sought after from the moment it launched, with its exclusive design certified for copyright by the Intellectual Property Office. Jemmia commits to producing only 09 limited editions to serve valued customers.Not only possessing unique and exquisite beauty inspired by the lotus – the national flower of Vietnam, Sen Phú Quý also features diamonds with the Tứ quý 8 and Ngũ quý 6 girdle inscriptions, bringing abundant prosperity and wealth energy to the owner.
The total value of the auction items this time reached 810,000,000 VND, including the Sen Tứ Quý diamond necklace & the Sen Ngũ Quý diamond ring.
The beauty of the exclusive & limited Sen Phú Quý Collection
The selection ratio for feng shui diamonds is extremely strict: to obtain one Tứ Quý 08 diamond, it must be selected from 1 in 30,000 stones; even more special, only 1 Ngũ Quý 06 diamond can be found among 100,000 stones. This truly represents a tireless search journey by Jemmia.

A close-up of the sought-after Sen Phú Quý auction item at the event
A new playground for diamond enthusiasts
The combination of artistic beauty and feng shui meaning has created a new trend, attracting the attention of the upper class who are culturally knowledgeable and refined in aesthetic taste. Enjoying diamonds is no longer limited to owning uniqueness and rarity, but also represents great spiritual power, a form of investment, a way to affirm one’s status, and to carry out and spread social responsibility to the community.



(Images of people enthusiastically participating in the auction at the event)
A “red-hot” atmosphere at the auction.
The event was not only a diamond auction, but also a cultural event where participants could interact, learn, and share their passion with people who have the same interests.
Even more special, we joined hands to spread happiness and abundance to difficult circumstances and those less fortunate, because all profits from the auction will be donated to the Tu To charity fund to deliver blessings to disadvantaged areas across Vietnam.
This fundraising diamond auction event was honored to feature famous artists such as: Đàm Vĩnh Hưng, Quang Lê, Tim, Nam Cường, Đức Tuấn, Hà Thanh Xuân… bringing outstanding musical performances.



Jemmia hopes to create more and more meaningful events that touch everyone’s heart through many emotional shades and contribute to creating a new playground for customers who love diamond jewelry.
Jemmia Diamond – A trusted place to buy diamonds
JEMMIA DIAMOND is a diamond expert, a company authorized by the Gemological Institute of America (GIA) to import and distribute genuine GIA-certified diamonds. Therefore, diamonds purchased at Jemmia always have clear origins, guaranteed quality, global prestige, and worldwide value.
The store’s equipment and machinery are modern, including the GIA ID100 – one of GIA’s most advanced devices.
In addition, Jemmia’s natural diamond price list is the most competitive on the market, along with attractive buyback and exchange policies. The experienced team of consulting experts will help customers choose the diamond they desire.
HCMC branch: 72 Nguyễn Cư Trinh, Phạm Ngũ Lão Ward, District 1
Hanoi branch: 63 Kim Mã, Ba Đình District
Website:https://jemmia.vn/
Fanpage:https://www.facebook.com/JEMMIA.JEWELRY/
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Hotline: 0838 353 333