Jemmia Diamond: Vietnamese Diamond Brand Proudly Asserting Prestige and Position in the International Market

For 5 days from August 27 to 31, 2024, Jemmia Diamond, a leading diamond brand in Vietnam, had an important working trip with senior leaders in Dubai, United Arab Emirates (UAE). This milestone not only firmly affirms Jemmia's prestige and position in the international market but also demonstrates a strong aspiration in the diamond business journey, taking ethical values as a foundation and honoring national cultural identity.

Strategic cooperation plan with DMCC and DDE

From the visit of Mr. Ahmed Bin Sulayem, Chairman and CEO of DMCC, to Jemmia's Showroom in June 2024, it marked a major turning point in the cooperation between the two sides. The visit not only showed the special attention of Dubai's "Diamond King" to Jemmia but also opened up many strategic opportunities for the diamond brand Jemmia in the international market.

The presence of Mr. Ahmed Bin Sulayem at Jemmia's Showroom is a recognition of Jemmia's efforts in a transparent diamond business journey, meeting international standards and prioritizing ethical values. 

The meeting between the leadership of Jemmia Diamond and the chairman of DMCC – Mr. Ahmed Bin Sulayem in Dubai on August 30, 2024, marked a major turning point on Jemmia's path to becoming a member of DMCC – Dubai Multi Commodities Center and DDE – Dubai Diamond Exchange.

Meeting between Jemmia Diamond's leadership and DMCC's senior leadership

This is one of the leading free trade organizations and the largest diamond exchange globally, providing Jemmia with opportunities to access a diverse and high-quality diamond supply. At the same time, this opportunity opens the door for Jemmia Diamond to become one of the reputable diamond brands, on par with major names in the global diamond industry.

Mr. Ahmed Bin Sulayem highly appreciated Jemmia's business philosophy with six core values: Ethics, Legal Responsibility, Essence Refinement, Quality Verification, Masterpiece Creation, and Value Preservation. 

Cooperation with DMCC and DDE opens up opportunities for Jemmia Diamond to become one of the reputable diamond brands, on par with major names in the global diamond industry

As a brand once honored by UNESCO as "The Diamond Brand with Vietnamese Identity, Positioning Global Value", Jemmia will continue its mission to enhance Vietnamese cultural values on the world diamond map. With a strategic cooperation orientation with DMCC, Jemmia not only offers high-quality diamond products but also connects and spreads Vietnamese identity through each design to international friends.

Meeting between Jemmia Diamond and the Director of the Gemological Institute of America (GIA)

During the working trip to Dubai, the delegation of Jemmia Diamond had meetings and exchanges with many large organizations. Especially the meeting with Mr. Anthony Litch, Senior Director of the Gemological Institute of America (GIA) – one of the world's leading diamond grading organizations. 

During the exchange, Mr. Anthony expressed his impression with the efforts and values that Jemmia commits to bringing to customers, such as always applying equipment and training experts according to GIA standards. 

Meeting between Jemmia Diamond and the Director of the Gemological Institute of America (GIA)

This meeting demonstrates Jemmia's effort to comply with strict international standards for quality grading, while also affirming its commitment to providing reputable and transparent products to both Vietnamese and international customers.

Participating in the Vietnam Investment and Business Forum event

During the series of events in Dubai, Jemmia Diamond, along with Vietnamese representatives and the media, participated in the Vietnam Investment and Business Forum. This event brought together many prominent politicians, leading entrepreneurs, and international investors, playing an important role in connecting and promoting the development of Vietnamese enterprises in the global market. 

The event was attended by Hitos International, WestBay International FZC, and supported by the Mexico Business Council. The objective of the Vietnam Investment and Business Forum is to introduce Vietnam's development potential, promote the national brand, and create cooperation opportunities with major corporations, banks, and investment funds from the UAE as well as other regions.

Jemmia participates in the Vietnam Investment and Business Forum event

At the event, Jemmia Diamond presented a unique lacquer painting with the image of a lotus flower, a work by artist Luu Bao Trung, to the Sultan and his family through a representative. Afterward, the Jemmia delegation had the opportunity to visit the office of VinFast in the Middle East, where representatives of the two major Vietnamese brands had a friendly meeting. Here, Jemmia and VinFast's leadership shared valuable experiences in developing brands internationally and performed a ritual facing the national flag on the occasion of National Day, expressing national pride and the aspiration to reach further.

Jemmia and VinFast's leadership share valuable experiences in developing brands internationally

With the achievements and strategic cooperation with DMCC and DDE, Jemmia not only affirms its position as a Vietnamese diamond brand in the international market but also proudly spreads Vietnamese cultural identity. Directly working with diamond suppliers from DMCC helps Jemmia optimize value for customers, offering diverse products, including the world's rarest diamonds. Joining the DDE diamond exchange also helps Jemmia raise industry standards in Vietnam, ensuring transparency in origin and quality, meeting and exceeding customer expectations in the international market.