Jemmia Tea House Welcomes Mr. Ahmed Bin Sulayem - Chairman of DMCC
Key Takeaways
- On June 5th, DMCC Chairman Mr. Ahmed Bin Sulayem chose Jemmia Diamond as his sole destination in Vietnam for a trade promotion event. This is an important event, opening up development potential...
On June 5th, DMCC Chairman Mr. Ahmed Bin Sulayem chose Jemmia Diamond as his sole destination in Vietnam for a trade promotion event. This is an important event, opening up development potential and affirming Jemmia Diamond's international position.
Mr. Ahmed Bin Sulayem is one of Dubai's leading businessmen. He is the Chairman and CEO of Dubai Multi Commodities Centre (DMCC). DMCC has established its position with a business scale of up to 24,000 members operating in many fields, especially diamonds and logistics. DMCC has an annual revenue of 630 billion USD and contributes 7% to Dubai's GDP.
During the trade and investment promotion event series between Vietnam and Dubai organized by BSC Global, Chairman Ahmed Bin Sulayem specifically took time to visit Jemmia Diamond – a Vietnamese diamond brand positioning global value.

DMCC Chairman Ahmed Bin Sulayem and Jemmia Diamond Chairman at the event
During his visit to Jemmia Diamond's headquarters at 72 Nguyen Cu Trinh, District 1, Chairman Ahmed Bin Sulayem highly appreciated Jemmia Diamond not only for its strong development potential but also for its distinctive business development philosophy, emphasizing transparency and responsibility. He was also impressed with Jemmia Diamond's 6 core values: Ethics, Legal Responsibility, Essence Refinement, Quality Verification, Masterpiece Creation, and Value Preservation.

DMCC Chairman visits Jemmia Diamond's experience showroom
In the challenging context of the Vietnamese diamond market, Jemmia Diamond maintains strict inspection processes, uses modern machinery imported from GIA, and trains professional and dedicated staff. These factors contribute to Jemmia Diamond becoming one of the most reputable diamond brands in Vietnam and a partner chosen by DMCC for cooperation.
During this significant event, Jemmia Diamond specially invited tea artist Hoang Anh Suong to organize a tea meditation session rich in Vietnamese culture. Mr. Hoang Anh Suong is an artist who has prepared tea for the heads of state of Vietnam and China. Most recently, tea artist Hoang Anh Suong hosted a tea meditation session with billionaire Bill Gates. The tea meditation session not only highlighted Vietnamese culture but also demonstrated the aspiration for advancement of the entire Jemmia Diamond team.

DMCC Chairman experiences lotus tea in Jemmia's tea room with artist Hoang Anh Suong.
DMCC Chairman offered special praise to Jemmia Diamond for skillfully integrating national culture into every detail. From the elegant Tea Room with its deep traditional imprint to the diamond jewelry collections inspired by the lotus flower – Vietnam's national flower, all demonstrate respect and appreciation for cultural identity.
Experiencing Vietnamese-style tea ceremony, the Chairman shared that he has enjoyed countless precious products worldwide. However, the first time enjoying West Lake lotus tea at Jemmia Diamond brought him an exceptionally special feeling. Chairman Ahmed Bin Sulayem emphasized that honoring national cultural identity is a key factor in sustainable development and creates differentiation for businesses in the international market.

A tea room space rich in Vietnamese culture at Jemmia
The collaboration between DMCC and Jemmia Diamond marks a significant step forward, opening opportunities for Jemmia Diamond to access DMCC's global diamond supply chain. This is where over 1,000 leading companies from around the world gather, such as De Beers, Stargems, Mother Diamond DMCC, etc. These businesses are committed to responsible business practices and adhere to standards, aiming for sustainable development in ethics, environment, and society.
This event is both an opportunity and a challenge for businesses to elevate the Vietnamese diamond industry by accessing reputable, quality diamond suppliers with better prices, ensuring global value and legality.
On June 5, 2024, during the “Made for Trade – Enter Dubai’s Prosperous Economy with DMCC” event series, Chairman Ahmed Bin Sulayem met with over 80 Vietnamese entrepreneurs and businesses, sharing strategies for building superior brands, and discussing cooperation opportunities and challenges for Vietnamese enterprises.

The “Made for Trade – Enter Dubai’s Prosperous Economy with DMCC” event series in Ho Chi Minh City
The “Made for Trade” event series concluded successfully, opening up opportunities for global cooperation and development with DMCC, creating a strong stepping stone to bring Vietnamese Diamonds closer to international consumers. Future collaborations between DMCC and Vietnamese businesses promise positive outcomes, promoting the economic development of both countries.