Buying this gold to honor the God of Wealth and what you need to know
Key Takeaways
- Buying gold on the God of Wealth's Day (the 10th day of the first lunar month) is a deeply ingrained tradition for Vietnamese people, seeking good luck and prosperity at the start...
Buying gold on the God of Wealth's Day (the 10th day of the first lunar month) is a deeply ingrained tradition for Vietnamese people, seeking good luck and prosperity at the start of the New Year. However, amidst fluctuating gold prices, choosing the right type of gold and the opportune moment to buy is not only a spiritual matter but also a smart economic decision.
Why do people buy gold on God of Wealth's Day?
This custom is believed to have existed for a very long time, becoming an important aspect of Vietnamese belief on the 10th day of the first lunar month each year. According to folk beliefs, gold is considered a symbol of luck, prosperity, and wealth that everyone desires.
Therefore, on God of Wealth's Day, people, especially families involved in business and trade, often rush to buy gold, hoping for smooth sailing in their endeavors, prosperous businesses, and accumulated wealth.

God of Wealth's Day gold
Meaning of buying gold on God of Wealth's Day
This custom is not merely a shopping activity but carries profound spiritual value:
Praying for wealth & abundance: Gold symbolizes wealth. Buying gold at the beginning of the year is believed to bring smooth business operations and abundant money throughout the 12 months.
Psychological "Luck Retention" therapy: Starting the New Year by owning a valuable asset gives homeowners confidence and strong motivation for their work.
Safe asset accumulation channel: This is an effective way to protect asset value, avoiding wasteful spending after the extended Tet holiday.
What gold to buy on God of Wealth's Day 2026? Top 5 types of gold to buy for wealth attraction
On God of Wealth's Day 2026, you can buy various types of gold such as gold bars, kim tien gold rings, Than Tai gold, feng shui bracelets, and gold-plated Pixiu to attract wealth. Specifically:
SJC gold bars
Gold bars are always the top choice on God of Wealth's Day. This type of gold not only symbolizes attracting luck and wealth but is also considered an effective method for accumulation and investment. If you are still wondering what gold to buy on God of Wealth's Day 2024, consider gold bars right away!

Gold bars
Kim tien gold rings
Kim tien rings are a feng shui item loved by many, as they symbolize wealth and prosperity. The unique design with intricately carved gold coins on the ring not only brings luck but also helps attract wealth for the owner. You can wear kim tien rings as meaningful jewelry, supporting smoother and more successful business operations.

Kim tien gold rings
Than Tai gold
According to feng shui beliefs, buying Than Tai gold on God of Wealth's Day is an effective way to attract wealth and luck. This type of gold not only represents wealth and prosperity but is also considered a method to activate success, promoting development in business and finance.

Than Tai gold
Feng shui bracelets
Gold feng shui bracelets are considered a symbol bringing luck, peace, and wealth to the owner. You can choose designs from agarwood bracelets, beads combined with gold charms for daily use. This is not only a feng shui jewelry that helps attract good fortune but also has the effect of dispelling bad luck for the homeowner.

Feng shui bracelets
Gold-plated Pixiu
If you are wondering what gold to buy on God of Wealth's Day 2026, gold-plated Pixiu is a worthy suggestion. In feng shui, Pixiu is considered a symbol of wealth and success, with the ability to attract fortune, gold, and silver, and prevent wealth from being lost. Gold-plated Pixiu brings prosperity, success, and is an ideal feng shui item you should own during this occasion!

Gold-plated Pixiu
What time is good to buy gold on God of Wealth's Day?
Many people believe that choosing auspicious hours on God of Wealth's Day will bring good luck and prosperity. The good hours include: 11 PM - 12 AM (Canh Ty), 1 AM - 3 AM (Tan Suu), 5 AM - 7 AM (Quy Mao), 11 AM - 1 PM (Binh Ngo), 3 PM - 5 PM (Mau Than), and 5 PM - 7 PM (Ky Dau).
Should you buy gold jewelry on God of Wealth's Day?
Although pure gold (vàng ta) is often preferred for good luck on this occasion, if your purpose is to buy gold for jewelry, colored gold (vàng tây) is a perfectly suitable choice. The choice of gold type depends on individual needs and beliefs about wealth.

You can buy colored gold on God of Wealth's Day
How many taels of gold should be bought on God of Wealth's Day?
According to belief, you can buy 1 tael of gold to pray for luck, 2 taels to pray for prosperity, and 5 taels to pray for wealth. However, you should also note that gold prices can change and increase during this period, so consider your financial capabilities before making a decision.
Is it okay to buy gold before God of Wealth's Day?
The answer is absolutely yes. Buying gold before this day still carries the meaning of attracting luck, prosperity, and wealth. According to belief, buying gold at the beginning of the year brings fullness, prosperity, and financial fortune throughout the year, and it's not necessary to buy it on God of Wealth's Day to achieve this.
Do you need to perform a ceremony when buying gold on God of Wealth's Day?
Although buying gold on God of Wealth's Day has become a common habit for Vietnamese people on the 10th day of the first lunar month, not everyone performs a gold offering ceremony.
However, for business people, business owners, or shops with a God of Wealth altar, performing a gold offering ceremony with other offerings on this day is very important. Offering on God of Wealth's Day not only shows respect to the God of Wealth and Earth Gods but also expresses the desire for a prosperous and lucky year in business.

You can choose to perform or not perform a gold offering ceremony when buying gold on God of Wealth's Day.
Where should God of Wealth's Day gold be kept?
Notes when buying gold on God of Wealth's Day
Here are some notes when buying gold on God of Wealth's Day that you should know:
- Choose the right type of gold: There are many types of gold on the market, so you need to determine your purpose and financial capacity to choose the most suitable type of gold.
- Choose gold according to your age and element: If your purpose is to pray for luck and wealth, choose gold that corresponds to your age and element to enhance your fortune.
- Choose gold with preservation value: If you are buying gold for accumulation, investment, or resale later, types of gold such as gold bars or plain round rings in sealed packaging will be suitable options to avoid depreciation.
- Buy gold from a reputable store: Choose reputable gold stores that ensure quality and provide complete invoices for future transactions.
We hope the information in this article will help you better understand what gold to buy on God of Wealth's Day to attract luck throughout the year. If you have any questions or contributions, please leave a comment below so Jemmia can assist you!